High-converting landing pages in Webflow that the marketing team can rewrite themselves, without opening a single ticket.
The brief
The bottleneck was never design. It was the second edit.
Traditional landing page development is slow, dependent on developers, and hostile to iteration. The first version ships fine. The trouble starts when the marketing team wants to test a different headline and finds that a two-word change needs a ticket, a sprint and a deploy.
That dependency quietly kills performance marketing. Pages stop being iterated because iterating is expensive, and a page that cannot be tested cannot be improved.
So the goal was pages that are fast to launch, easy to manage and solid on every device, with Cashew’s own team holding the keys.
What we designed and developed
Developed for the person who edits it next.
We started with a reusable class system, so a new page means assembling known parts rather than designing from scratch. Blogs, case studies and landing pages were modelled as CMS content instead of hand-built markup, so the client updates them without touching the layout.
The guardrails sit inside the components. Non-technical editors can change copy, images and whole sections without breaking the design, because the components hold the rules and the editor does not have to know them.
What shipped
Four weeks, no ticket queue.
One designer, four weeks, and a site the client runs themselves. After handover, the marketing team changes its own pages: new headlines, new sections, new landing pages for new campaigns.
