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Guides

Things we’ve learned, written down

Long-form notes on how we actually work: what AI is genuinely good for, how a six-week MVP is scoped, and when hiring a studio is the wrong call.

A wireframe form with unlabelled fields becomes a clear, labelled form, joined by a gold line through checkpoints labelled contrast, labels, keyboard and real users.
Founders

The European Accessibility Act, for founders: does it apply to you, and what to fix first

Does the European Accessibility Act apply to your product? Five questions to check, the failures most sites share, and what founders should fix first.

Read the guide (7 min)
A cluttered website wireframe on the left becomes a clean one on the right, joined by a gold line that passes through checkpoints labelled audit, journey and SEO
Design

Your website doesn't need to look newer. It needs to work harder.

Learn how to plan a website redesign that improves user experience, SEO and conversions without losing rankings or rebuilding what already works.

Read the guide (9 min)
Phone calls, paper and cash feeding into one route with stops for Bill of Lading, bid, pickup, reached and paid
Founders

Taking a logistics business online: what we learned designing it

How we took an offline logistics business online with a web and mobile app: roles, Bill of Lading first, bidding, live tracking and milestone payments.

Read the guide (6 min)
A loose gold line settling into a straight track with four checkpoints labelled data, secrets, payments and backups
Founders

You vibe-coded your MVP. Now what?

Your vibe-coded MVP proved the idea. Before real users, data and payments arrive, here is what to check first, and how to tell hardening from a rewrite.

Read the guide (4 min)
A five-stage pipeline with the verification gate lit in gold
AI & Design

An AI-driven design workflow that doesn’t ship worse work

Where AI saves days in product development, where it costs a week, and the four checks we run before anything AI-assisted reaches a client.

Read the guide (9 min)
Six weekly bars with week one drawn tallest and in gold
Founders

Idea to MVP in six weeks: what week one actually decides

Six weeks limits how many decisions you can make, so an MVP has to answer one question. How to choose it in week one, and what to deliberately skip.

Read the guide (8 min)
Two panels representing an in-house hire and a studio engagement
Founders

Design agency or in-house designer? How to actually decide

Hiring a design agency versus an in-house designer: what each really costs, five questions to ask yourself, and where each option tends to go wrong.

Read the guide (7 min)

More guides on SaaS design, website redesign, AI product design, design systems and conversion design are in progress.